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Welcome to iFlyte.

The creative blog from FLYTE Creative Media.

FLYTE Updates

The show must go on!

2020 – just when you thought Brexit was going to destabilise the economy, corona virus reared its unforgiving head and here we are grappling with social distancing, isolating and, for many, suffering a dramatic downturn in demand for products and services. Thankfully we are all keeping in touch online and I think it’s safe to […]

Our quick guide to PR

In essence, public relations (PR) is about communicating with your audience through trusted sources. By using an effective PR strategy, you can tell a story about your brand and create a narrative that advances your organisation’s agenda, without paying for direct advertising. The distinction between public relations and paid-for advertising is often paraphrased as follows: […]

Brand guidelines – what are they and why are they so important?

Every business has a brand, whether it has been consciously crafted or has developed organically over time. Creating a brand guidelines document is the perfect way to ensure marketing teams and supporting agencies communicate a consistent message about your brand to the world. As content creators for brands of all sizes, we use these guidelines […]

FLYTE Photography

Rockstone Financial – Relaxed business headshots

We were asked to provide images for Rockstone Financial Advisors for their new website. The brief was to capture a relaxed style series of headshots of the staff in the company. They didn’t want the very formal headshots with a white or black background. So, we organised some time at a local fine dinning pub. […]

HS Butyl – Product Photography

This seems to be a growing side of our business, product photography. We were asked by a local company to capture images of a few of their products. We had all the right gear to do it, so we went ahead. So we set up our product photography studio, with a white backdrop, got a […]

HS Butyl – Factory location Photography

As well as our product photography work we had with HS Butyl, they asked us to capture images at their factory. We arrived and got all our safety gear on and started shooting. We went from room to room capturing interesting and compelling images from a pre planned brief. These images are going to be […]

FLYTE Creative Media - Showreel